Whether you love her or you hate her, you have to admit that Kim Kardashian is pretty much killing it at this whole entrepreneur thing.
The reality TV star/newly-minted makeup mogul announced her new beauty line KKW Beauty earlier this month. Kardashian fans were salivating over about the prospect of owning a Kim K contour kit, not to mention living for the drama that some are expecting to erupt between Kim and Kylie Jenner, who, admittedly, was the first Kardashian/Jenner to really build a makeup empire.
Kim’s Creme Contour & Highlighting Kit went up for sale at 9 a.m. PST, E! News reports, and by 11:40 a.m., Kim had completely sold out her inventory. The kits, which come in four different shades (light, medium, dark, and deep dark), retail for $48, which ends up being $62.95 with taxes and shipping. All 300,000 units have been purchased, which means that Kim made around $14.4 million in sales in less than three hours.
While this isn’t a business model that most people could ever hope to replicate (not unless your last name is Kardashian or Jenner), it’s still enough to make your head spin. Take a look at Kim’s excited tweets about the success of her line below.