BBNaija: The Strategy that Never Worked


We saw the third edition of BBNaija hit our screens on Sunday January the 28. Sequel to the financial success recorded and the massive followership of the preceding edition which saw hiphop superstar Efe Ejeba emerge winner. The organizers of the show couldn’t wait to return to business. Money must be made.

Twenty housemates were ushered into Biggy’s house, an upgrade from the twelve housemates of the last edition. This edition is expected to be on TV for 85days; another upgrade from 63 days of last edition. These are pointers to the success of last edition.
Big Brother Nigeria, a reality TV show slammed with diverse criticisms bordering largely on sexual behaviors couldn’t care about such hypocritical criticism because sex is what sells, yes it does. Pretend all you want but that is usually the talking points of the game. The exact animations the viewers want to behold. We may not admit; we are religious, holier-than-thou, only God can tell what happens behind closed doors of the critic of the BBNaija show. A pidgin parlance says: all dog dey chop shit, na the one wey dey see shit for him mouth na him fuck up.


The race has begun for someone to be decorated with N45m worth of prizes at the end of 85days. That is a wawu something. Ebuka the legendary host asked the housemates what their strategy was coming into the game, most of them intelligently answered: to be myself. If you ask me, that is a perfect reply.

The Big Brother game is not the kind of show any contestant had figured out. At the end of the day, winner would be determined by the votes of the viewers at home. The precise demeanour which would endear viewers to you, you really cannot tell.

Efe, the winner of “see gobe”, won the game not because he was particularly intelligent, handsome or talented, he won because he was real. Efe got the back of his friends. Those he cared about, Bisola, TTT, Marvis he defended, he never nominated them for possible eviction and when he was HoH, he saved any of them who was unfortunately on the chopping block. Those he disliked, he constantly nominated for possible eviction of which Tboss was the constant recipient of Efe’s honoris causa . Efe was a naturalist who never played sharp guy or tried to fool anyone. He was loved in the streets, the streets which he perfectly represented. Unlike TTT who lied about his marital status in the name of the game or TBoss who betrayed Miyonse in the name of the game, the viewers do not really appreciate snakes in the name of the game. BBNaija is not just a game, it is a way of life, what you do in there is what you would do outside. Those who loves you trust you won’t betray them and vice versa. Those you don’t love should expect anything. No Pretense. Any form of scheming would number your days in the house. The people are watching. Nigerians are judgmental.

By and large, things are happening already in this house, Nina Ivy who claims she has a boyfriend is the first person to express her voracious appetite for another man by kissing Miracle the pilot in the shower just on day two. My condolences to her boyfriend watching from the stands and weldone to Miracle, the miracle worker. Not forgetting Khloe who jumps into every conversation and wants the whole world to standstill when she speaks otherwise she would get mad. These two cannot last in the house.

This edition tagged “Double Wahala” came with another twist. Biggie paired two housemates to benefit or suffer the fate of the other housemate. This presupposes that your destiny in the house is not really in your hands. Anything can happen. We keep watching. 85days would tell.

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